Making Canadian roads and school zones safer for all

Take Back Our Roads is Aviva’s newest CSR program that replaces the Aviva Community Fund which has been in place for ten years. This program tackles dangerous roads and school zones across Canada to reduce serious injuries and fatalities. We were tasked with not only crafting a new brand for the program but also ensuring a smooth transition between the programs for existing supporters of the Aviva CSR program.

To us, it doesn’t matter how you get around - drive, bike, or walk. Because we all share our roads, we all share in the responsibility to make them safer.