Celebrate your quarantine craft project

Having a baby 9 months to the day of lockdown may make some parents blush - everyone knows what went down March of 2020.

So with the help of Heinz By Nature, a baby food brand, we decided to help parents proudly show off their babies that were conceived as soon as the lockdown started, by creating a limited edition clothing brand: The Lockdown Lovebaby Collection.

Using their traditionally innocent animal graphics, we’ve created cheeky onesie designs that feature hedgehogs “threading the needle,” a Karen ladybug hoarding toilet paper, and even a rabbit with an unprotected eggplant.

These designs were available through a custom website, but we also distributed them to influencers giving birth in December 2020.