CLIENTChipotle Mexican Grill
ABOUTThe Fastest Way to Free Chipotle
Chipotle “Extras” were created as a way to make the whole loyalty program feel like a game, complete with personalized challenges, achievement badges, and most importantly, all extra points.
As a Senior Designer on the Chipotle design team at GALE, I helped conceptualize and design a visual system for the program and executed numerous CRM campaigns over two years.
4.7 million extras were earned in just the 3 months helping expand the Chipotle Rewards program from 18M to 25M+ in 2021.
RECOGNITION
Loyalty 360 Award (Platinum): Incentive & Reward Design
Loyalty 360 Award (Gold): Customer Loyalty Innovation & Transformation
PROJECT SCOPE
CRM/Email Marketing, Digital Marketing
CAMPAIGN SPOTLIGHT
One special Extras campaign, won our team a Gold Cannes Lions in 2023. 🦁 👀
RECOGNITION
Featured on Ad Age, Adweek, and contagious.com.
Cannes Lion (Gold): Data-Driven Targeting
ADCC Award (Silver): Creative Data
The Andys (Gold): Idea
The Webby Awards: The People’s Choice Award - Advertising, Media & PR - Best Use of Data Driven Media
